We asked Ben Alamar, ESPN’s director of sports analytics, to figure out the most famous athletes in the world. Using a formula that combines endorsements with social media fan base and Google search popularity, he ranked the globe’s most famous athletes in our second annual World Fame 100.
Chelsea landed three players on our list:
No. 53: David Luiz
Why he’s got fame: The world’s 13 biggest soccer transfers have involved creative attackers. The 14th? Well, the frizzy-haired Brazilian, who went…